Highspot report: Only 30-34% of GTM teams use AI for buyer engagement and forecasting

Highspot report: Only 30-34% of GTM teams use AI for buyer engagement and forecasting

3h ago
Highspot Blog ARMARM Gtm_strategy New

The Gist

  • Highspot's 2026 report shows just 30-34% of GTM teams leverage AI for buyer engagement and forecasting
  • Effective AI agent workflows shift repetitive tasks to software, freeing teams for high-value work
  • Human-in-the-loop controls and API integrations are critical for secure, accountable AI workflows

RevBots.ai View:

GTM teams lagging in AI adoption are missing a 3-5x productivity boost that ARM-stage companies already operationalize.

Full Story: Highspot Blog →