IAB updates AI ad disclosure rules for authenticity

IAB updates AI ad disclosure rules for authenticity

7h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • IAB Version 2 framework clarifies when AI in ads must be disclosed
  • Focuses on AI that materially affects authenticity or consumer belief
  • Excludes routine AI use like post-production or internal workflows

RevBots.ai View:

Marketers must now navigate a patchwork of global AI disclosure requirements while maintaining consumer trust.

Full Story: MarTech.org →