Marketing Automation Platforms Reinvented: Three Paths Forward

Marketing Automation Platforms Reinvented: Three Paths Forward

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Salesforce and Adobe are building orchestration layers atop customer data platforms
  • Braze focuses on lifecycle engagement, expanding automation beyond lead scoring
  • Inflection.io rebuilds traditional MAPs with modern data and buying behavior insights

RevBots.ai View:

MAPs are evolving from lead scoring engines to broader customer engagement platforms.

Full Story: MarTech.org →