Zillow Rentals hits ARM stage with AI agents automating 40% of sales workflows

Zillow Rentals hits ARM stage with AI agents automating 40% of sales workflows

Yesterday
PR Newswire ARMARM Frontier Ai

The Gist

  • Actively.ai deploys proactive AI agents at Zillow Rentals
  • Agents handle 40% of sales productivity tasks autonomously
  • Case study shows 3x lead response time improvement

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This is textbook ARM implementation: replacing human workflows with AI agents, not just sprinkling features.

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