78% of marketers say their martech fails business goals despite AI investments

78% of marketers say their martech fails business goals despite AI investments

3d ago
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • eClerx survey shows 78% of marketers say tech stacks don't support business goals
  • Only 25% describe their organizations as fully data-driven despite AI adoption
  • 47% have only moderate confidence in cross-channel ROI measurement capabilities

RevBots.ai View:

Classic AI Sprinkler symptoms: throwing AI tools at problems without operationalizing insights.

Full Story: MarTech.org →