AI-native companies show 48% NRR vs 82% for SaaS: defensibility crisis

AI-native companies show 48% NRR vs 82% for SaaS: defensibility crisis

6h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • AI-native median NRR is 48% vs 82% for traditional SaaS
  • 4S Framework (State, Scale, System, Signal) reveals new moats
  • ElevenLabs dominates 95% of voice AI buyer entry points
  • Competitive advantage now comes from customer lock-in, not tech

RevBots.ai View:

Revenue teams must build switching costs into their AI implementations or face churn rates that erase growth.

Full Story: MarTech.org →