Digital video ad spend surges 11% as AI targeting reshapes strategy

Digital video ad spend surges 11% as AI targeting reshapes strategy

21h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • U.S. digital video ad spend grows 11% YoY, outpacing total ad market growth
  • CTV drives precision targeting, with 85% of SMBs adopting streaming ads by 2026
  • Targeting importance surpasses content quality, rising 10 points YoY

RevBots.ai View:

AI-driven targeting is now the dominant factor in digital video ad spend, reshaping how brands allocate budgets across CTV and streaming platforms.

Full Story: MarTech.org →