Direct mail's survival guide for evaluating AI commerce tools

Direct mail's survival guide for evaluating AI commerce tools

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Direct mail outlasted 5 tech disruptions by owning core assets
  • AI commerce tools must prove durable function ownership like direct mail
  • 20% of Cyber Week 2025 orders involved AI agents ($67B total)

RevBots.ai View:

GTM teams should demand asset ownership clauses in AI vendor contracts to avoid rebuilds every 12 months.

Full Story: MarTech.org →