Forrester to CMOs: Stop waiting for 2026 stability

Forrester to CMOs: Stop waiting for 2026 stability

3d ago
Forrester Blog AI SprinklerAS Research_benchmarks

The Gist

  • 72% of marketing leaders still planning for 'post-volatility' normalization
  • Agentic commerce and AI CMO roles accelerating disruption
  • Fluid conditions require continuous adaptation, not temporary fixes

RevBots.ai View:

The AI Sprinkler trap: pouring budget into point solutions instead of architecting for permanent turbulence.

Full Story: Forrester Blog →