Forrester warns commerce teams about ungoverned AI assistants

Forrester warns commerce teams about ungoverned AI assistants

3h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • GenAI commerce tools risk creating invisible, unauditable workflows
  • 78% of digital leaders lack policies for AI-generated content
  • Vendor AI features often bypass existing compliance controls

RevBots.ai View:

ARM adopters must retrofit governance layers before deploying autonomous sales assistants at scale.

Full Story: Forrester Blog →