Marketing OS 2.0 replaces campaigns with AI orchestration layer

Marketing OS 2.0 replaces campaigns with AI orchestration layer

4h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 65% of CMOs say AI will transform their role within 2 years
  • Only 5% see gains from using AI as standalone tools
  • ARM leaders redesign workflows around AI agents, not campaigns

RevBots.ai View:

Winning teams skip the AI Sprinkler phase entirely by rebuilding their operating system around autonomous workflows.

Full Story: MarTech.org →