Martech rip-and-replace sales tactics are dying (and good riddance)

Martech rip-and-replace sales tactics are dying (and good riddance)

13h ago
MarTech.org Saas hoarderSA Martech_landscape New

The Gist

  • Martech replacement rates plummeted from 31% to 19% in 2025
  • Buyers now prioritize cost reduction over feature upgrades
  • Vendors clinging to displacement sales motions are losing deals

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This rejection of stack churn marks the beginning of the end for SaaS Hoarder economics.

Full Story: MarTech.org →