McKinsey warns 70% of marketers lack AI readiness despite 15.3% budget allocation

McKinsey warns 70% of marketers lack AI readiness despite 15.3% budget allocation

2d ago
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 15.3% of marketing budgets now allocated to AI initiatives
  • Only 30% of orgs report mature AI readiness
  • 39% use AI for content, 37% for campaigns, just 14% for audience segmentation
  • Isolated pilots confuse experimentation with transformation

RevBots.ai View:

AI Sprinkler teams are drowning in point solutions without rewiring operations for measurable impact.

Full Story: MarTech.org →