Sales rep's wild quota swings reveal the dark side of long-cycle sales
The Gist
- Healthcare AE posted 0%, 242%, 0% quota attainment across 3 years due to deal timing quirks
- 12-18 month sales cycles create volatility that makes individual rep performance hard to assess
- Named account transitions and external factors (IT staffing, budget shifts) torpedoed 2025 results
RevBots.ai View:
Long sales cycles demand new compensation models that smooth out volatility and align incentives with actual rep influence.
Full Story:
r/sales →
Join The RevBots ARMy
The insider daily for Autonomous Revenue Masters.